SIMON ADAMS
Screen Editor
COMMERCIALS
[TV COMMERCIAL] THE ICONIC | MIGHTY NICE
The animation studio Mighty Nice needed a live-action editor to slice and fold this Bondi Hipster pop-out delight, which I of course was happy to collaborate with them on and deliver, as they called it, an 'amazeballs' edit.
[TV COMMERCIAL] SMEG | LIGHTRISE
Newly formed LightRise Studio needed a moody cut that showed the sleek sheen of Smeg's premium kitchen.
[TV COMMERCIAL & WEB FILMS x6] TAL | LIGHTRISE
For Lightrise, I edited a series of emotive real life scenarios that captured surprising realisations of value for their subjects. The package included 2x 2 min. films and 4 TVCs. The content was nominated for a Mumbrella Award for Best Content Marketing Strategy, 2019.
[TV COMMERCIAL x5] LG | GPY&R
I cut a series of five of these spots which also included (somehow) a music video. We were going for a user-generated collection of clips to encourage viewers to participate in the project. The spots also ran for a couple of years straight at the LG IMAX theatre.
[TV IDENT] OPTUS SPORT | LIGHTRISE
Collaborating with the designers at DD8, I set a frenetic pace and cutting style for this graphic-based TV ident.
[TV COMMERCIAL] JBRONZE | FISH MEDIA
To help model Jennifer Hawkins launch her first new self-branded product, I both directed and edited this commercial for Fish Media and their client Pharmacare.